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Ford Bronco vs. Jeep Wrangler: Which Vehicle is Right for You?

Feb 24, 2025

Ford Bronco: The Off-Road SUV That’s Smart and Tough

The Ford Bronco isn’t just another off-road SUV — it’s a next-generation adventure machine, blending rugged capability with cutting-edge technology. While the Jeep Wrangler relies on tradition, the Bronco takes off-roading to the next level with high-tech trail tools, customizable driving modes, and confidence-inspiring engineering. That’s why it’s a standout in Nielsen Editorial’s Ford Bronco vs. Jeep Wrangler comparison.

Where the Bronco sets itself apart is in its smart off-road design. With G.O.A.T. (Goes Over Any Terrain) Modes™, Trail Control™, and an available front stabilizer bar disconnect, this SUV doesn’t just tackle obstacles — it adapts to them. Whether you’re crawling through the Pine Barrens, cruising along Shore sand dunes, or climbing the rocky paths of the Delaware Water Gap, the Bronco lets you dial in the perfect settings for maximum traction and control.

Serious about adventure? The Sasquatch® Package brings 35-inch all-terrain tires, front and rear locking differentials, and a high-clearance suspension, making the Bronco a factory-built off-road beast. And with its HOSS (High-Performance Off-Road Stability Suspension) system, it delivers a smoother ride than the Wrangler — on the trails and on the road.

Then there’s the open-air experience. With removable doors, a quick-release roof system, and frameless windows, the Bronco gives you true open-air freedom — without the hassle of storing bulky doors.

The Bronco isn’t here to follow the off-road rulebook. It’s here to rewrite it. If you want adventure-ready power with modern comfort and tech, the Ford Bronco is built for you.

Check out our inventory to find a Ford Bronco for sale at our Ford dealership in New Jersey.

Read the full Nielsen Editorial article: Ford Bronco vs. Jeep Wrangler

Nielsen Editorial is a division of Nielsen Automotive Group. All content is for editorial purposes only. Any reference to pricing, vehicle features, availability, programs, specials, etc., are for editorial purposes only and are non-binding. Dealerships (Nielsen and others) are not bound by or obligated to any claims, monetary or otherwise, within these articles. Articles are for reference purposes only. For specific questions about new cars in New Jersey, used cars in New Jersey, or other automotive, vehicle, or financial-related questions, contact Nielsen Ford of Morristown directly.

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